April 21, 2011

Regions Bank Earns More High Marks for Customer Service Excellence

BIRMINGHAM, Ala., Apr 21, 2011 (BUSINESS WIRE) -- Regions Bank (NYSE:RF) continues to receive high marks from both customers and independent research firms for providing an exceptional customer experience.

Today, J.D. Power and Associates ranked Regions Bank highest in retail banking satisfaction in Florida among U.S. banks in the J.D. Power and Associates 2011 Retail Banking Satisfaction Study.S.M The study analyzes customer satisfaction with the retail banking experience based on six factors: account activities; account information; facility; fees; problem resolution; and product offerings.

"At Regions we understand that focusing on our customers by delivering value, expert advice, and personalized service is not only good for business, it is our business," said Grayson Hall, president and chief executive officer of Regions Financial. "Because of the efforts of our 28,000 associates and their disciplined focus on meeting the needs of customers, Regions continues to differentiate itself as one of the most customer-friendly banks in the country."

More individuals and companies are choosing to bank with Regions than ever before. During 2010 Regions opened approximately 1 million new business and consumer checking accounts, matching the record 1 million new accounts opened in 2009.

Regions Bank continues to be recognized as an industry leader in delivering an exceptional customer experience on many fronts:

  • A study released by the Temkin Group, an independent market researcher, ranked Regions Bank as the top bank for customer experience, and one of the top companies in America for customer service across all industries. The 2011 Temkin Experience Ratings included 143 large American companies across a dozen industries.
  • For five consecutive quarters Regions has been in Gallup's top decile for customer loyalty. Loyal customers are more likely to stay with Regions, buy additional products, and refer friends and family to Regions.
  • TNS, the world's largest custom research company, recognized Regions Bank for achieving superiority in the consumer banking marketplace both nationally and regionally with two of its inaugural 2010 TNS Choice Awards.
  • Research firm Prime Performance recognized Regions as the top bank in customer satisfaction among large and regional banks according to their 2010 Bank & Credit Union Satisfaction Survey.
  • Regions Bank received four Greenwich Excellence Awards for providing distinguished quality service to small business and middle market customers in 2010.
  • Regions Bank tied for No. 4 nationally for small business customer satisfaction according to the J.D. Power and Associates 2010 U.S. Small Business Banking Satisfaction Survey.
  • For two consecutive years, Regions Bank has received the Gomez Best of the Web and Mobile Performance Award in the financial services category recognizing the company for excellence in web site and mobile web performance.

About Regions Financial Corporation

Regions Financial Corporation, with $132 billion in assets, is a member of the S&P 500 Index and is one of the nation's largest full-service providers of consumer and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,800 banking offices and 2,200 ATMs. Its investment and securities brokerage trust and asset management division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions and its full line of products and services can be found at www.regions.com.

SOURCE: Regions Financial Corporation

Regions Financial Corporation
Evelyn Mitchell, 205-264-4551
Corporate Communications


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