June 29, 2010

Regions Bank Launches Regions Relationship Rewards Program

Loyalty program rewards customers for everyday banking activities

BIRMINGHAM, Ala., Jun 29, 2010 (BUSINESS WIRE) --

To thank customers for their business, Regions Bank (NYSE:RF) is launching Regions Relationship Rewards, a loyalty program that allows customers to earn rewards points redeemable for a variety of items and experiences simply by using Regions Bank products and services.

With Regions Relationship Rewards, the more you bank, the more you earn. The program rewards customers for their everyday banking activities, including signature-based Regions Visa® CheckCard purchases, online banking, online bill pay, and direct deposit. Consumer and Private Banking customers also earn rewards points based on their monthly combined deposit balances in Checking, Savings, and Money Market accounts and when they obtain a new consumer or mortgage loan.

"Regions Relationship Rewards is a way for us to thank our loyal customers for their business and reward them for banking with Regions," said Tom Brooks, head of the Cards and Payments division. "Customers can earn rewards points for everyday banking activities such as building an emergency fund in a savings account and paying bills online, in addition to making signature-based purchases with their Regions CheckCard."

With Regions Relationship Rewards there is no limit to the number of points customers can earn and rewards start at just 750 points, with thousands of items to choose from. Points can be redeemed for a wide variety of items including discounts on Regions Bank products and services, Regions enjoylife Visa® Gift Cards, donations to charitable organizations, event tickets, once-in-a-lifetime experiences, fine-quality merchandise, and much more. New and existing customers will earn an activation bonus upon enrollment and are eligible to receive a cumulative anniversary bonus which increases each year the customer is enrolled in the program.

The Regions Relationship Rewards program is open to all Consumer Checking, Private Banking and Business Checking customers with an active Regions Visa® CheckCard. Consumer Checking and Private Banking customers can enroll in the program through online banking, by visiting regions.com/relationshiprewards, or by calling the toll-free Relationship Rewards customer service number at 877-883-0611. Business Checking customers may enroll over the phone by contacting the Relationship Rewards customer service center.

About Regions Financial Corporation

Regions Financial Corporation, with $137 billion in assets, is a member of the S&P 100 Index and one of the nation's largest full-service providers of consumer and commercial banking, trust, securities brokerage, asset management, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,800 banking offices and 2,200 ATMs. Its investment and securities brokerage division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions and its full line of products and services can be found at www.regions.com.

SOURCE: Regions Financial Corporation

Regions Financial Corporation
Evelyn Mitchell, 205-264-4551

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