BIRMINGHAM, Ala.--(BUSINESS WIRE)--
Regions
Financial Corp. (NYSE:RF) Chief Credit Officer Barb Godin has been
named one of the 25 Women to Watch in Banking by American Banker
magazine.
Barb Godin, Chief Credit Officer, Regions Financial Corp. (Photo: Business Wire)
Godin, a previous Women to Watch in Banking honoree in 2013 and 2011,
joined Regions Financial in 2003 and has more than 40 years of
experience in financial services. She was named Chief Credit Officer in
August 2010 and was also named to the Regions Operating Committee. Her
responsibilities include overseeing credit policy, credit administration
and problem asset management for Regions Bank.
In awarding its most recent designation, American Banker noted
Godin's compassion and efforts to serve customers facing financial
difficulties. For example, Godin decided to assign a new title to
collections associates. They are now known as Customer Advocates, a name
that more aptly describes how Godin leads that unit of her team.
Customer Advocates help teach customers how to improve their credit
scores. They also work to identify payment extensions and adjustments
whenever possible.
"Don't steal a customer's dignity just because they are having financial
problems," Godin told American Banker. "Instead see what you can
do to help them, and in turn make a bad situation better."
Godin and fellow Women to Watch honorees will be recognized at an awards
dinner and featured in the October 2014 issue of American Banker
magazine.
"Barb's leadership and dedication truly embody Regions' core values.
Those values include doing what is right, putting people first, and
focusing on your customer," said Matt Lusco, Chief Risk Officer for
Regions Financial. "Barb is also a recognized leader in risk management
and has helped develop policies and procedures that have both
strengthened our company and improved the services we provide to
customers and our communities."
American Banker's annual Women to Watch ranking evaluates
candidates based on her impact at her company, the industry and the
community, as well as leadership skills and innovation.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $119 billion in assets, is
a member of the S&P 500 Index and is one of the nation's largest
full-service providers of consumer and commercial banking, wealth
management, mortgage, and insurance products and services. Regions
serves customers in 16 states across the South, Midwest and Texas, and
through its subsidiary, Regions Bank, operates approximately 1,700
banking offices and 2,000 ATMs. Investment banking and business advisory
services are offered through Regions Securities LLC. Member FINRA &
SIPC. Additional information about Regions and its full line of products
and services can be found at www.regions.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141002005091/en/
Regions Financial Corporation
Jeremy King, 205-264-4551
www.regionsbanknews.com
Regions
News on Twitter: @RegionsNews
Source: Regions Financial Corp.
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