BIRMINGHAM, Ala.--(BUSINESS WIRE)--
Regions
Bank has the best overall reputation among top U.S. banks and the
best reputation among customers for the second consecutive year
according to a newly released survey from advisory firm Reputation
Institute and the American Banker Magazine.
Regions Bank has an "excellent" reputation ranking, as defined by the
Reputation Institute, and received the highest overall score (73.9 out
of 100 points) as well as the highest score among customers (85.7 out of
100 points) in the annual survey. Regions ranked second among
non-customers.
Regions Chairman, President and CEO Grayson Hall said, "We are pleased
to be ranked the most reputable U.S. bank overall by the Reputation
Institute and to once again receive the top ranking among customers. We
are fortunate to have some of the best associates in the industry who
dedicate themselves to providing an outstanding customer experience. Our
associates are making a positive difference for our customers and
communities, and I am proud that our team was recognized for that."
Now in its seventh year, the survey measures U.S. consumers' perceptions
of major banks. The 2016 Annual Survey of Bank Reputations scores and
rankings are based on ratings collected via an online questionnaire in
the first quarter of 2016. They measure the public's perception of where
the company stands on seven dimensions of reputation: products and
services, innovation, workplace, governance, citizenship, leadership,
and performance. Among customers, Regions ranked first in five of those
seven areas and second and third in the other two.
"The most reputable banks recognize that perceptions of governance —
inclusive of ethics, openness, honesty and transparency — carry the most
weight of importance among customers and non-customers," Stephen
Hahn-Griffiths, Vice President and Managing Director at Reputation
Institute, said. "However, they also realize that beyond the table
stakes of delivering on products and services, that perceptions of
workplace are increasingly important, accounting for 14.6 percent of
their reputation among customers and 14.8 percent among non-customers."
The full list of the most reputable banks in the United States,
including breakdowns of how banks performed on the individual dimensions
of reputation, can be found online at https://www.reputationinstitute.com/banking-2016.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $126 billion in assets, is
a member of the S&P 500 Index and is one of the nation's largest
full-service providers of consumer and commercial banking, wealth
management, mortgage, and insurance products and services. Regions
serves customers across the South, Midwest and Texas, and through its
subsidiary, Regions Bank, operates approximately 1,600 banking offices
and 2,000 ATMs. Additional information about Regions and its full line
of products and services can be found at www.regions.com.
About Reputation Institute
Reputation Institute (RI) is the world's leading consulting and advisory
firm for reputation. RI enables many of the world's leading companies to
make more confident business decisions that build and protect reputation
capital, analyze risk and sustainability topics, and drive competitive
advantage. RI's most prominent management tool is the RepTrak® model for
analyzing the reputations of companies and institutions — best known via
the Global RepTrak® 100, the world's largest and most comprehensive
study of corporate reputations, as well as Country RepTrak® and City
RepTrak® studies that look at reputation across organizations within a
given geography. Learn more at: http://www.reputationinstitute.com/
View source version on businesswire.com: http://www.businesswire.com/news/home/20160629005255/en/
Regions Financial Corporation
Evelyn Mitchell, 205-264-4551
www.regionsbanknews.com
Regions
News on Twitter: @RegionsNews
Source: Regions Financial Corporation
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