BIRMINGHAM, Ala.--(BUSINESS WIRE)--
Javelin Strategy & Research has ranked Regions Bank as a 2017 Javelin
Trust in Banking Leaders Award winner for demonstrating consistently
high performance in serving the needs of accountholders.
Javelin ranked 17 of the largest financial institutions in the U.S.
according to the level of trust accountholders reported for each bank or
credit union they identified as their primary financial institution.
Regions distinguished itself as an overall leader in trust, by
establishing both reliability and goodwill among their customers.
"Every day Regions associates are focused on helping customers meet
their financial goals and improving their banking experience by
providing the best tools and advice while also maintaining strong
safeguards against fraud," said John Owen, head of the Regional Banking
Group for Regions Bank. "We appreciate our customers' confidence in
Regions and this recognition that we're putting their interests first."
The Javelin report found that customers ranked Regions as a top
performer in reliability, both in terms of availability of funds as well
as features to protect them from loss in case of fraud. Customers also
ranked Regions as a leader in goodwill, which is more difficult to
establish and measures the customers' view of how likely the bank is to
look out after their interests.
"Trust is the bedrock upon which financial services relationships are
built. Trust is not simply given and cannot be taken for granted. Rather
it must be earned through actions that demonstrate a commitment to being
a good partner in consumers' financial lives," said Al Pascual, Senior
Vice President, Research Director and Head of Fraud & Security at
Javelin Strategy & Research.
Javelin Strategy & Research, a Greenwich Associates LLC company, is a
research-based advisory firm. The inaugural edition of 2017 Javelin
Trust in Banking Leaders Award is based on the Trust
in Banking report. More information about the 2017 Javelin Trust in
Banking Leaders is available here.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $125 billion in assets, is
a member of the S&P 500 Index and is one of the nation's largest
full-service providers of consumer and commercial banking, wealth
management, mortgage, and insurance products and services. Regions
serves customers across the South, Midwest and Texas, and through its
subsidiary, Regions Bank, an equal housing lender, operates
approximately 1,500 banking offices and 1,900 ATMs. Additional
information about Regions and its full line of products and services can
be found at www.regions.com.

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Source: Regions Financial Corporation
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