Regions focusing on more personal service, more in-depth
conversations to help customers reach financial goals.
BIRMINGHAM, Ala.--(BUSINESS WIRE)--
For the fifth consecutive year, Regions
Bank is among the top 10 percent of hundreds of companies listed in
the annual Temkin
Experience Ratings.
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As part of Regions' focus on quality service, many of the company's new branches do not include traditional teller lines. Rather, customers are greeted face-to-face by local bankers who meet with them individually to provide customized services. (Photo: Business Wire)
The nationwide rankings are based on customer feedback compiled by Temkin
Group, a research firm that studies consumer views and preferences.
Each year, Temkin asks thousands of people about their interactions with
over 300 companies. Those companies are then ranked from highest to
lowest based on how positively customers viewed their experiences with
each business.
John Owen, head of Enterprise Services and Consumer Banking for Regions,
attributed the bank’s consistently high Temkin rankings to Regions’
focus on building deeper relationships with the people and businesses
served by the bank.
“In every community we serve, our focus is the same. We want to help all
of our customers, no matter how large or how small, reach their
financial goals,” Owen said. “Our bankers are taking the time to listen
to people and develop customized recommendations to help customers
succeed financially. Our technology teams are constantly working to
evolve and refine our digital banking services. It’s part of our
commitment to making banking easier and more meaningful to our
customers, and we are dedicated to consistently working to improve the
customer experience over time.”
In compiling the 2018 Temkin Experience Ratings, Temkin asked 10,000
consumers across the United States to rate their recent interactions
with 318 companies across 20 industries. Specifically, people were asked
about their experiences in the following key areas:
1.) Success: How well the customer’s experience met their needs
2.) Effort: How easy is it for people to do what they wanted to do
3.) Emotion: How customers felt about their experience with the
company overall
Each year since 2014, Regions has ranked in the top 10 percent of
companies in the national study. Further information on the rankings,
and the overall importance of ensuring a strong customer experience, can
be found on the Temkin Group’s “Experience
Matters” website.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $124 billion in assets, is
a member of the S&P 500 Index and is one of the nation’s largest
full-service providers of consumer and commercial banking, wealth
management, mortgage, and insurance products and services. Regions
serves customers across the South, Midwest and Texas, and through its
subsidiary, Regions Bank, operates approximately 1,500 banking offices
and 1,900 ATMs. Additional information about Regions and its full line
of products and services can be found at www.regions.com.

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Regions Bank
Jeremy D. King, 205-264-4551
Regions
News Online: regions.doingmoretoday.com
Regions
News on Twitter: @Regions
News
Source: Regions Financial Corporation